Tonight my family is sitting here in front of the TV awaiting the arrival of a “catastrophic” ice storm that could cripple Georgia and South Carolina. We’ve got plenty of firewood, beer, cookies, milk…you know, all the essentials.
We’ve done the laundry and dishes and backed the car into the garage. Candles, check…flashlights, check.
Presenting the first cable news network aimed at Gen-Y.
HLN, the sister channel of CNN, announced today it’s rebranding itself as the “First TV Network for the Social Media Generation.” All their shows will integrate a social media component, which means tweets, Facebook posts and content from influential bloggers will drive content of all their shows. [...]
Coca-Cola’s Super Bowl ad, “It’s Beautiful,” is a lesson in social media marketing.
You remember the 60-second spot: it featured people of different nationalities singing “America the Beautiful” in seven languages — beginning and ending with English. Coke paid somewhere around $3 million to show it during the game.
And you know what happened next. [...]
Atlanta, I believe we have a job to do. And the way we handle that job will determine how our city fares over the next 50 years. Do we have the consensus, the leadership, the will and the attention span to accomplish it?
The images and sound bites from our January 28th snow and ice storm [...]
Tuesday was surreal and unforgettable. Driving from the Ritz Carlton in downtown Atlanta to my home in Dunwoody about 13 miles away took over 10 hours. There were times when I wasn’t sure I would make it, times when I saw people in perilous situations and several hours where traffic didn’t move an inch.
Are you paying to read online content? For years, most of us would say no — we get whatever we need for free from Yahoo or Google. But “free” isn’t a business model. Online content costs a lot of money to produce and online advertising won’t ever cover those costs.
So we’re seeing a new [...]
It’s fascinating to watch clips of the Kennedy assassination news coverage. You can see how far newsgathering has come in 50 years and how a similar event today would instantly be shaped by social media and a myriad of websites and cable channels.
But during that autumn long ago, the de facto way Americans got [...]
Maybe recounting my mistakes can prevent you from making the same ones! My buddy Jason Swenk interviewed me on Google Hangout about the experience of growing an agency for over 20 years. The video is right here: http://www.whatsupinteractive.com/blog/business/1461-insights-on-how-to-build-an-agency-
Early stage companies run by young entrepreneurs tend to think that all business is good business. Behind every business relationship is the basic question, “when can I invoice you?”
After awhile you begin to realize that not all of those relationships are created equal. Some make money and some don’t. That might be because the [...]
A few years ago, Keith Pepper found himself in what you’d think was a great situation.
His company, Purchasing Power, was enjoying strong growth. Customers loved its concept: thousands of employees at dozens of companies combined their buying power to purchase consumer goods at a discount. Lenders loved the concept because the debt was covered [...]
Richard Warner is founder and CEO of What's Up Interactive , an Atlanta based web and video marketing firm whose clients
include AT&T, the Georgia Lottery, the Georgia Aquarium, the Coca-Cola
Company and Holiday Inn. He is seen frequently as a business
commentator on Fox5 WAGA.
He spent 30 years as a host and managing editor interviewing CEOs on
"Georgia's Business" on the state's PBS network, as well as 20 years
as a commentator on Atlanta's WXIA and WAGA TV. His daily radio
commentaries were syndicated on more than 200 stations nationwide.
Richard has also moderated and hosted events for more than 50
organizations including Emory University, the Atlanta Chamber of
Commerce, the Atlanta Business Chronicle, the State of Georgia and the
Atlanta Press Club.
He serves on the board of the Henry W. Grady School of Journalism at the University of Georgia and on the Georgia Film and Video Commission.
[New blog post] Social Media Management Tools We Love via our Project Manager, @MsMegStone -
What's Up Interactive is a full-service interactive marketing and website design agency in Atlanta. What’s Up specializes in a variety of multimedia marketing solutions including: web development, social media marketing, search engine optimization, paid search marketing, and email marketing strategies. Find out more about us at www.whatsupinteractive.com.
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