Image from eridonnnmartgage.com A longtime friend of mine — someone I respect and admire — recently left his company empty-handed. After a decade together, he and his business partner split up under difficult circumstances and instead of getting paid for his stock, he got nothing. Shortly before the divorce, he and I were talking about […]
Apple’s new iPhone 6 — with a slightly larger screen than the previous crop of iPhone 5s — and the much larger iPhone 6 Plus both went on sale today. Cue the customers. Long lines formed outside Apple stores around the world before dawn. Ironically, supplies of the 6 were in stock this afternoon at […]
What was the most effective commercial of 2013? Time Magazine says it was this. You’ll note, this video is not hard sell. It gives viewers something interesting, something they want to watch. That ad for Unilever’s Dove soap is part of a trend that’s redefining the way companies reach customers. Call it “content marketing.” It […]
iPhone and iPad users: do you hate typing on your device? Trying to get your fingers to accurately and quickly compose a message on a small glass screen isn’t natural. Until now, you were offered a little help with Apple’s “predictive typing” feature that attempted to guess the word you were typing. It usually failed […]
Adweek is out today with a new report from Forrester that shows nearly every brand is using social media to attract and engage customers. But only about a third of those brands are able to measure the success of what they’re doing. The consensus of the new study is that the most valuable social strategy […]
Obviously one of the most important things you’ll ever do in business is pick a name for your company or service. Inexperienced entrepreneurs (like I was) are prone to going with their best choice without checking to see if anyone else is using the name, particularly a competitor — even if the competitor is based […]
Up front, here’s one of the morals of this story: people have short attention spans, which means if you’re on the controversial side of an issue, laying low is often the best strategy. Let’s go back a few months. Atlanta has a National Public Radio affiliate, WABE FM. WABE is owned by the Atlanta Public […]
In the past few days, ominous quarterly numbers came out from Barnes & Noble and Radio Shack, continuing a long line of bad news for both companies. Some analysis say Radio Shack, in particular, is close to the point of no return. I worked for Radio Shack back in college and didn’t come away with […]
After years of writing my blog whenever the mood hit, I’ve been posting content to it now almost every day for the past month. My purpose in blogging daily is to raise my visibility and that of my company, What’s Up Interactive, an Atlanta-based digital marketing agency. What’s Up is about to launch a new […]
By now you probably know Home Depot’s credit card system was hacked this summer. If you shopped at a Home Depot store the past few months, you could be a victim in the months ahead, meaning you need to your check credit or debit cards every month to make sure you’re not paying for things […]
Richard Warner is founder and CEO of What's Up Interactive , an Atlanta based web and video marketing firm whose clients
include AT&T, the Georgia Lottery, the Georgia Aquarium, the Coca-Cola
Company and Holiday Inn. He is seen frequently as a business
commentator on Fox5 WAGA.
He spent 30 years as a host and managing editor interviewing CEOs on
"Georgia's Business" on the state's PBS network, as well as 20 years
as a commentator on Atlanta's WXIA and WAGA TV. His daily radio
commentaries were syndicated on more than 200 stations nationwide.
Richard has also moderated and hosted events for more than 50
organizations including Emory University, the Atlanta Chamber of
Commerce, the Atlanta Business Chronicle, the State of Georgia and the
Atlanta Press Club.
He serves on the board of the Henry W. Grady School of Journalism at the University of Georgia and on the Georgia Film and Video Commission.
[New blog post] Social Media Management Tools We Love via our Project Manager, @MsMegStone -
What's Up Interactive is a full-service interactive marketing and website design agency in Atlanta. What’s Up specializes in a variety of multimedia marketing solutions including: web development, social media marketing, search engine optimization, paid search marketing, and email marketing strategies. Find out more about us at www.whatsupinteractive.com.
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