Are you charging enough for what you do? Probably not.
How much do you charge for what you do? Most young companies make one key mistake and wind up growing slower and less profitably as a result.
In companies that face lot of competition, pricing may not be that big of an issue. You do your homework, pick your place in the market and go.
Are [...]
How do you “to-do”? Your first step in doing more during this year begins by managing your to-do list.
Do you have a “to-do” list that you update throughout the day every day?
And are you managing it online or the old fashioned way with an appointment book?
Like most people, I manage my schedule and tasks online. I use Google calendar and an iPhone app to log my appointments and a Web platform called [...]
Brutal Innovation: It’s why many of us will have a Microsoft Christmas
You know it: if your company doesn’t innovate, it’ll die. You never cross the finish line and spike the ball. Just when you think you’re ahead of the curve, the marketplace changes. The focus on “latest and greatest” may seem like a recent phenomenon, but it’s been around as long as commerce.
GM was once [...]
Both Sides Now: Managing a Controversy
I wasn’t a great radio talk show host. But by hosting one, I learned a management lesson that serves me well.
In my early 20s, I was an employee of 50,000-watt radio powerhouse WSB AM in Atlanta. A few months after I’d graduated from college, my boss, radio legend Elmo Ellis, moved me from my late [...]
Do you hate speaking in front of an audience? I’ve been at it for 35 years now and what follows might help calm your nerves before you speak.
Jerry Seinfeld has this routine about how the #1 fear for most people is public speaking. Which means most of us would rather be in the casket than doing the eulogy.
For some reason, I’ve never been nervous talking in front of a group, whether in person or in front of a camera. My heart [...]
Why do we avoid vacation?
Vacations are not for the weak. In fact, they make you stronger. So why do so many of us avoid them?
Obamacare: Is it the end of small business and democracy as we know it? Well, here’s my experience as an entrepreneur.
How do you feel about Obamacare? Have you actually read what it will do? Or is your opinion based on what you’ve read on Facebook and heard on talk radio?
Like you, my opinions are largely based on my life’s experiences. It’s difficult to separate what’s happened to me from my opinions because my experiences are real and I can’t deny them.
Positive momentum at your business comes from one place above all others. Is it your focus?
There’s a small die cast model of a yellow school bus on my desk, right there under my computer monitor. It’s a constant reminder of my priority: get the right people in the right seats on the bus. After 20+ years running our business, I’ve seen the impact the right people have. We’re building a [...]
Where Does Company Growth Start?
Want your company to get bigger? Think smaller. The man who runs one of the most successful quick serve restaurants in the country, Chick-fil-A, says growth starts at the customer level.
Using Promotional Codes Online to Save Money
On Fox 5’s Good Day Atlanta, Good Day Atlanta anchor Gurvir Dhindsa and I took a look at how millions of people are using online coupons to save an average of 10 to 25 percent off of what they are buying.
About Richard Warner
Richard Warner is founder and CEO of What's Up Interactive , an Atlanta based web and video marketing firm whose clients
include AT&T, the Georgia Lottery, the Georgia Aquarium, the Coca-Cola
Company and Holiday Inn. He is seen frequently as a business
commentator on Fox5 WAGA.
He spent 30 years as a host and managing editor interviewing CEOs on
"Georgia's Business" on the state's PBS network, as well as 20 years
as a commentator on Atlanta's WXIA and WAGA TV. His daily radio
commentaries were syndicated on more than 200 stations nationwide.
Richard has also moderated and hosted events for more than 50
organizations including Emory University, the Atlanta Chamber of
Commerce, the Atlanta Business Chronicle, the State of Georgia and the
Atlanta Press Club.
He serves on the board of the Henry W. Grady School of Journalism at the University of Georgia and on the Georgia Film and Video Commission.
Categories
@WhatsupInteractWhat People are Saying
What's Up Interactive
What's Up Interactive is a full-service interactive marketing and website design agency in Atlanta. What’s Up specializes in a variety of multimedia marketing solutions including: web development, social media marketing, search engine optimization, paid search marketing, and email marketing strategies. Find out more about us at www.whatsupinteractive.com.
Atlanta Daybook
Daybook has been a trusted resource for Atlanta news for 20 years. Cost-effective online press release distribution, free-to-read daily email and a community of professionals make Atlanta Daybook the local newswire of choice for thousands of communicators every day.