A few years ago I was visiting with a fellow named Dave Price, who later became one of the hosts of CBS This Morning. Dave was talking about his first big corporate job — as “Director of Fun” for Pizza Hut. I imagine this was some sort of corporate mandated program where Pizza Hut employees […]
Did I get your attention? Did you click on that headline to find out which brand is going away? Alright! I promise to give you the answer in a minute. But first, here’s why all this matters. If you’re involved in creating your company’s newsletters, tweets, emails, blog posts or promotional material, teases are important. […]
I’ve had my company for almost 25 years, and let me tell you…I’ve made some mistakes. (Yes, I accomplished some great things, too, but you learn more valuable lessons from mistakes than you do from successes.) Looking back, my biggest mistake actually covers a lot of ground. Here it is. I seem to assume that […]
Have you ever thought you understood a situation only to find out you were missing important facts that changed everything? Learning “both” sides of an issue (there may actually be more than two sides) is one of the most important things you can do as you grow your company. You must actively listen, seek facts […]
One of our local TV stations has changed their slogan again. Which is, like, the fourth time they’ve done it in five years. I know what happened. A new boss took over, looked at the line they had been using on the air and said, “no, we need to change that. THIS is who we […]
Tonight my family is sitting here in front of the TV awaiting the arrival of a “catastrophic” ice storm that could cripple Georgia and South Carolina. We’ve got plenty of firewood, beer, cookies, milk…you know, all the essentials. We’ve done the laundry and dishes and backed the car into the garage. Candles, check…flashlights, check. Even […]
Presenting the first cable news network aimed at Gen-Y. HLN, the sister channel of CNN, announced today it’s rebranding itself as the “First TV Network for the Social Media Generation.” All their shows will integrate a social media component, which means tweets, Facebook posts and content from influential bloggers will drive content of all their […]
Coca-Cola’s Super Bowl ad, “It’s Beautiful,” is a lesson in social media marketing. You remember the 60-second spot: it featured people of different nationalities singing “America the Beautiful” in seven languages — beginning and ending with English. Coke paid somewhere around $3 million to show it during the game. And you know what happened next. […]
Atlanta, I believe we have a job to do. And the way we handle that job will determine how our city fares over the next 50 years. Do we have the consensus, the leadership, the will and the attention span to accomplish it? The images and sound bites from our January 28th snow and ice […]
Tuesday was surreal and unforgettable. Driving from the Ritz Carlton in downtown Atlanta to my home in Dunwoody about 13 miles away took over 10 hours. There were times when I wasn’t sure I would make it, times when I saw people in perilous situations and several hours where traffic didn’t move an inch. There […]
Richard Warner is founder and CEO of What's Up Interactive , an Atlanta based web and video marketing firm whose clients
include AT&T, the Georgia Lottery, the Georgia Aquarium, the Coca-Cola
Company and Holiday Inn. He is seen frequently as a business
commentator on Fox5 WAGA.
He spent 30 years as a host and managing editor interviewing CEOs on
"Georgia's Business" on the state's PBS network, as well as 20 years
as a commentator on Atlanta's WXIA and WAGA TV. His daily radio
commentaries were syndicated on more than 200 stations nationwide.
Richard has also moderated and hosted events for more than 50
organizations including Emory University, the Atlanta Chamber of
Commerce, the Atlanta Business Chronicle, the State of Georgia and the
Atlanta Press Club.
He serves on the board of the Henry W. Grady School of Journalism at the University of Georgia and on the Georgia Film and Video Commission.
[New blog post] Social Media Management Tools We Love via our Project Manager, @MsMegStone -
What's Up Interactive is a full-service interactive marketing and website design agency in Atlanta. What’s Up specializes in a variety of multimedia marketing solutions including: web development, social media marketing, search engine optimization, paid search marketing, and email marketing strategies. Find out more about us at www.whatsupinteractive.com.
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