Running a company is like “whack-a-mole.” Challenges appear from nowhere and often involve your most important asset: employees. • Who is responsible when an employee leaves their car unlocked at the mall and a company-owned laptop is stolen? • What is the company’s policy when a male employee tells a female employee a disgusting joke […]
How can companies reduce the risk of online security breaches? Start with employee education. In some fields, over 2/3rds of security breaches are due to employee behavior. We’re developing a platform of videos, gamification, online quizzes, articles and innovative traditional marketing called Oplogics — aimed at educating employees, reducing risk and measuring results. Took a […]
80% of what we remember comes from what we see. So videos are a powerful — and increasingly cost-effective way to grow your business. Funny thing about videos is that even if you’re not an expert at producing them, you can instinctively tell if a video is well done. Our What’s Up Interactive team has […]
It’s been a crazy nine months. 25 years after launching, I am reinventing my business again. It’s been painful, but I’m excited and ready for the next chapter. Talking about this evolution with Charlie Paparelli, an entrepreneur and investor I respect, I mentioned that I should have done all this sooner. Charlie pounded the table, […]
(Time Magazine) Here’s something to consider: If you use a web product like Facebook or Twitter for free, then you are the product. Those words are from the Chairman of AirWatch, Alan Dabbiere on a panel at this week’s Venture Atlanta conference. Google makes $43 for every person who uses their “free” services like google.com […]
“People come in cages that are tailor-made and come in every size… They’ve built a house of madness that they’ll never realize…” — from the 1971 pop symphony, “Wings” Think about…what you’re thinking about. The last few thoughts that have crossed your mind — how many of them were cautious, limiting, negative? Last night, longtime […]
If your cellular contract is coming up for renewal and you’re hankering for a new phone — the new iPhone 6 Plus is worth considering. But two weeks into using mine, there are some pros and cons to consider. The big plus to the Plus is its battery life. The thing lasts all day. If […]
One announcement today — and two announcements yesterday —– represent the future of television. The big one is today’s announcement that you’ll be able to watch all CBS programs — except NFL football — over the internet for $6 a month. You’ll need the cable company’s equipment to pick it up (although down the road, […]
Email: instant, powerful and counter-productive if you use it incorrectly. The trouble with using email for a negative message is that the bad vibes from it usually hang around longer than necessary. I’m sort of an expert on this because I’ve done it wrong so many times. Lesson #1: you can’t tell someone’s tone of […]
Keep checking your monthly statements: over the past year, millions of Home Depot, Target and Neiman Marcus customers’ accounts have been hacked. But that’s not the big story. It turns out, 90% of retail hacks happen to small retailers. Most can’t afford the latest technology and don’t have the personnel to manage cybercrime. Consumers are […]
Richard Warner is founder and CEO of What's Up Interactive , an Atlanta based web and video marketing firm whose clients
include AT&T, the Georgia Lottery, the Georgia Aquarium, the Coca-Cola
Company and Holiday Inn. He is seen frequently as a business
commentator on Fox5 WAGA.
He spent 30 years as a host and managing editor interviewing CEOs on
"Georgia's Business" on the state's PBS network, as well as 20 years
as a commentator on Atlanta's WXIA and WAGA TV. His daily radio
commentaries were syndicated on more than 200 stations nationwide.
Richard has also moderated and hosted events for more than 50
organizations including Emory University, the Atlanta Chamber of
Commerce, the Atlanta Business Chronicle, the State of Georgia and the
Atlanta Press Club.
He serves on the board of the Henry W. Grady School of Journalism at the University of Georgia and on the Georgia Film and Video Commission.
What's Up Interactive is a full-service interactive marketing and website design agency in Atlanta. What’s Up specializes in a variety of multimedia marketing solutions including: web development, social media marketing, search engine optimization, paid search marketing, and email marketing strategies. Find out more about us at www.whatsupinteractive.com.
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