Eye on the Prize
04/01/2009
Interesting meeting this morning with a client: points out rule #1 of developing an online marketing strategy.
The one common thread that all interactive marketing projects contain should be a focus on the end user.
- - Have you studied what’s important to them?
- - Are you designing the site so you are attracting users who are searching on your key attributes?
- - Are you following all strategy conversations with the end user in mind?
There is a direct correlation between that…and the success of your site.
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