Eye on the Prize

On 04/01/2009, in Uncategorized

Interesting meeting this morning with a client: points out rule #1 of developing an online marketing strategy.

The one common thread that all interactive marketing projects contain should be a focus on the end user.

  • - Have you studied what’s important to them?
  • - Are you designing the site so you are attracting users who are searching on your key attributes?
  • - Are you following all strategy conversations with the end user in mind?

There is a direct correlation between that…and the success of your site.

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