PODCAST: Bert DuMars on how negative feedback saved a brand

On 10/28/2010, in Podcast

Afraid of what they might say about your product online? At most companies there’s going to be real trouble when negative remarks get posted. But Newell Rubbermaid bucked the trend. Their management team turned negative comments into a learning experience and saved a brand. Listen to my visit with Bert DuMars, Vice President E-Business and Interactive at Newell Rubbermaid at the What’s Up Interactive blog.

0
Comments
Add Comment
Share This

Comments are closed.

 

Categories

@WhatsupInteract

The Power of Online Promotional Codes http://t.co/ZujyJjtW

@AtlantaDaybook

LISTA to Recognize President of NewCom International Jaime Dickinson: http://t.co/79HxVZF3 @LISTA1

What People are Saying

What's Up Interactive

What's Up Interactive is a full-service interactive marketing and website design agency in Atlanta. What’s Up specializes in a variety of multimedia marketing solutions including: web development, social media marketing, search engine optimization, paid search marketing, and email marketing strategies. Find out more about us at www.whatsupinteractive.com.

Atlanta Daybook

Daybook has been a trusted resource for Atlanta news for 20 years. Cost-effective online press release distribution, free-to-read daily email and a community of professionals make Atlanta Daybook the local newswire of choice for thousands of communicators every day.