Black Friday, CyberMonday: online sales will hit a record this holiday because so many of us are skilled at shopping online. How can social media help you get good deals and avoid the turkeys? On Fox 5’s Good Day Atlanta, Gurvir Dhindsa and I talk about some smart strategies.

Stretch Your Dollar: Online Bargains: MyFoxATLANTA.com

What’s Up Interactive has always been a Mac shop. We started on an SE in 1989 — 1 MB of RAM and a 20 MB hard drive. We stuck through Apple’s dark times when the company almost folded and watched it grow and prosper after Steve Jobs returned.

While I understand he was particularly difficult to work for, the results speak for themselves. And so does his message to entrepreneurs and to college students.

Here are those comments. The first is an MP3 file — Jobs’ answer to a question from the audience during the D3 conference in 2007. The questioner asked for Jobs’ advice in building a company with value. His answer is wise for everyone who is trying to grow a business.

Listen Here

The second is Jobs’ 2005 commencement speech at Stanford. His advice is so universally true.

“I am honored to be with you today at your commencement from one of the finest universities in the world. I never graduated from college. Truth be told, this is the closest I’ve ever gotten to a college graduation. Today I want to tell you three stories from my life. That’s it. No big deal. Just three stories.

“The first story is about connecting the dots.

“I dropped out of Reed College after the first 6 months, but then stayed around as a drop-in for another 18 months or so before I really quit. So why did I drop out?

“It started before I was born. My biological mother was a young, unwed college graduate student, and she decided to put me up for adoption. She felt very strongly that I should be adopted by college graduates, so everything was all set for me to be adopted at birth by a lawyer and his wife. Except that when I popped out they decided at the last minute that they really wanted a girl. So my parents, who were on a waiting list, got a call in the middle of the night asking: ‘We have an unexpected baby boy; do you want him?’ They said: ‘Of course.’ My biological mother later found out that my mother had never graduated from college and that my father had never graduated from high school. She refused to sign the final adoption papers. She only relented a few months later when my parents promised that I would someday go to college.

“And 17 years later I did go to college. But I naively chose a college that was almost as expensive as Stanford, and all of my working-class parents’ savings were being spent on my college tuition. After six months, I couldn’t see the value in it. I had no idea what I wanted to do with my life and no idea how college was going to help me figure it out. And here I was spending all of the money my parents had saved their entire life. So I decided to drop out and trust that it would all work out OK. It was pretty scary at the time, but looking back it was one of the best decisions I ever made. The minute I dropped out I could stop taking the required classes that didn’t interest me, and begin dropping in on the ones that looked interesting.

“It wasn’t all romantic. I didn’t have a dorm room, so I slept on the floor in friends’ rooms, I returned coke bottles for the 5¢ deposits to buy food with, and I would walk the 7 miles across town every Sunday night to get one good meal a week at the Hare Krishna temple. I loved it. And much of what I stumbled into by following my curiosity and intuition turned out to be priceless later on. Let me give you one example:

“Reed College at that time offered perhaps the best calligraphy instruction in the country. Throughout the campus every poster, every label on every drawer, was beautifully hand calligraphed. Because I had dropped out and didn’t have to take the normal classes, I decided to take a calligraphy class to learn how to do this. I learned about serif and san serif typefaces, about varying the amount of space between different letter combinations, about what makes great typography great. It was beautiful, historical, artistically subtle in a way that science can’t capture, and I found it fascinating.

“None of this had even a hope of any practical application in my life. But ten years later, when we were designing the first Macintosh computer, it all came back to me. And we designed it all into the Mac. It was the first computer with beautiful typography. If I had never dropped in on that single course in college, the Mac would have never had multiple typefaces or proportionally spaced fonts. And since Windows just copied the Mac, it’s likely that no personal computer would have them. If I had never dropped out, I would have never dropped in on this calligraphy class, and personal computers might not have the wonderful typography that they do. Of course it was impossible to connect the dots looking forward when I was in college. But it was very, very clear looking backwards ten years later.

“Again, you can’t connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something — your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.

“My second story is about love and loss.

“I was lucky — I found what I loved to do early in life. Woz and I started Apple in my parents garage when I was 20. We worked hard, and in 10 years Apple had grown from just the two of us in a garage into a $2 billion company with over 4000 employees. We had just released our finest creation — the Macintosh — a year earlier, and I had just turned 30. And then I got fired. How can you get fired from a company you started? Well, as Apple grew we hired someone who I thought was very talented to run the company with me, and for the first year or so things went well. But then our visions of the future began to diverge and eventually we had a falling out. When we did, our Board of Directors sided with him. So at 30 I was out. And very publicly out. What had been the focus of my entire adult life was gone, and it was devastating.

“I really didn’t know what to do for a few months. I felt that I had let the previous generation of entrepreneurs down – that I had dropped the baton as it was being passed to me. I met with David Packard and Bob Noyce and tried to apologize for screwing up so badly. I was a very public failure, and I even thought about running away from the valley. But something slowly began to dawn on me — I still loved what I did. The turn of events at Apple had not changed that one bit. I had been rejected, but I was still in love. And so I decided to start over.

“I didn’t see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life.

“During the next five years, I started a company named NeXT, another company named Pixar, and fell in love with an amazing woman who would become my wife. Pixar went on to create the worlds first computer animated feature film, Toy Story, and is now the most successful animation studio in the world. In a remarkable turn of events, Apple bought NeXT, I returned to Apple, and the technology we developed at NeXT is at the heart of Apple’s current renaissance. And Laurene and I have a wonderful family together.

“I’m pretty sure none of this would have happened if I hadn’t been fired from Apple. It was awful tasting medicine, but I guess the patient needed it. Sometimes life hits you in the head with a brick. Don’t lose faith. I’m convinced that the only thing that kept me going was that I loved what I did. You’ve got to find what you love. And that is as true for your work as it is for your lovers. Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it. And, like any great relationship, it just gets better and better as the years roll on. So keep looking until you find it. Don’t settle.

“My third story is about death.

“When I was 17, I read a quote that went something like: ‘If you live each day as if it was your last, someday you’ll most certainly be right.’ It made an impression on me, and since then, for the past 33 years, I have looked in the mirror every morning and asked myself: ‘If today were the last day of my life, would I want to do what I am about to do today?’ And whenever the answer has been ‘No’ for too many days in a row, I know I need to change something.

“Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help me make the big choices in life. Because almost everything — all external expectations, all pride, all fear of embarrassment or failure – these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.

“About a year ago I was diagnosed with cancer. I had a scan at 7:30 in the morning, and it clearly showed a tumor on my pancreas. I didn’t even know what a pancreas was. The doctors told me this was almost certainly a type of cancer that is incurable, and that I should expect to live no longer than three to six months. My doctor advised me to go home and get my affairs in order, which is doctor’s code for prepare to die. It means to try to tell your kids everything you thought you’d have the next 10 years to tell them in just a few months. It means to make sure everything is buttoned up so that it will be as easy as possible for your family. It means to say your goodbyes.

“I lived with that diagnosis all day. Later that evening I had a biopsy, where they stuck an endoscope down my throat, through my stomach and into my intestines, put a needle into my pancreas and got a few cells from the tumor. I was sedated, but my wife, who was there, told me that when they viewed the cells under a microscope the doctors started crying because it turned out to be a very rare form of pancreatic cancer that is curable with surgery. I had the surgery and I’m fine now.

“This was the closest I’ve been to facing death, and I hope it’s the closest I get for a few more decades. Having lived through it, I can now say this to you with a bit more certainty than when death was a useful but purely intellectual concept:

“No one wants to die. Even people who want to go to heaven don’t want to die to get there. And yet death is the destination we all share. No one has ever escaped it. And that is as it should be, because Death is very likely the single best invention of Life. It is Life’s change agent. It clears out the old to make way for the new. Right now the new is you, but someday not too long from now, you will gradually become the old and be cleared away. Sorry to be so dramatic, but it is quite true.

“Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma — which is living with the results of other people’s thinking. Don’t let the noise of others’ opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.

“When I was young, there was an amazing publication called The Whole Earth Catalog, which was one of the bibles of my generation. It was created by a fellow named Stewart Brand not far from here in Menlo Park, and he brought it to life with his poetic touch. This was in the late 1960’s, before personal computers and desktop publishing, so it was all made with typewriters, scissors, and polaroid cameras. It was sort of like Google in paperback form, 35 years before Google came along: it was idealistic, and overflowing with neat tools and great notions.

“Stewart and his team put out several issues of The Whole Earth Catalog, and then when it had run its course, they put out a final issue. It was the mid-1970s, and I was your age. On the back cover of their final issue was a photograph of an early morning country road, the kind you might find yourself hitchhiking on if you were so adventurous. Beneath it were the words: ‘Stay Hungry. Stay Foolish.’ It was their farewell message as they signed off. Stay Hungry. Stay Foolish. And I have always wished that for myself. And now, as you graduate to begin anew, I wish that for you.

“Stay Hungry. Stay Foolish.

“Thank you all very much.”

There’s been a lot of “vision” on display this week, for better or worse.

Google buys Motorola Mobility, pledging a third of its cash for wireless patents, a TV set-top box business and the vision for a path forward. Meantime, HP kills TouchPad, admits to a flawed vision and prepares to exit the PC and tablet business.

Not long ago, I got a better understanding of how a company’s vision works.

I was listening to a 2007 podcast where Apple’s Steve Jobs and Microsoft’s Bill Gates reminisced about the early days in the computer business. Every so often, Jobs would hint at this amazing product under development that he couldn’t talk about.

The iPhone had just been announced but Jobs kept referring to this mystery product Apple had in development. Gates finally started making fun of him because Jobs kept saying he couldn’t say anything more about it.

The product still under wraps, of course, turned out to be the iPad, which was as revolutionary as Jobs had implied. It was fun listening to these cryptic comments — where the audience and Bill Gates were kept in the dark but enough time had passed that I knew what Jobs was referring to.

What struck me about Jobs’ comments was how much time and attention to detail was required before the iPad could be unveiled. In fact, the iPad was in development before the iPhone. But the Apple team realized that the tablet was such a game-changer, it required more development time.

In other words, more vision. Apple continues to hint- iPhone 5 is rumored to come out in the next few months and iPad 3 is being reported for release in Q1 2012.

The lesson was clear listening to my podcast time capsule: vision takes time, clarity and execution.

Business is brutal no matter what line of work you’re in. Successful companies are always changing to keep up.

Is your company thriving? Or is it in turn-around mode?

Either way, the marketplace is talking to you and forcing you to take a hard look at what you sell, how you sell and the process to deliver the goods. If you don’t, you’ll never cross the finish line!

In the last 90 days, I’ve seen the market for what my company provides change radically. All of a sudden, mobile devices are where it’s at. This week, the amount of traffic on mobile devices overtook web traffic from laptops and desktops.

Sure, smartphones and iPads have been around a while, but only now, mainstream companies have decided to invest money in developing websites and apps for them.

Technology changes faster than perhaps any industry except for healthcare. The emergence of mobile represents the third time What’s Up Interactive has re-invented itself. We started out 20 years ago as a company that designed press releases by fax. It was cutting edge at the time and provided a lucrative living.

Then the marketplace changed and faxes became obsolete. Yet there were people on my staff — those who produced the faxes — who were bitter that we exited the business.

Even big businesses aren’t exempt from radical change. In the early 1950s, A&P was the second largest retailer in the US. Then there’s the story of GM. The government forced General Motors to allow Chrysler to hire its CEO because GM was so dominant – in a move to help level the playing field.

Not long ago, Microsoft was so dominant in software and computing, governments in the US and Europe focused on reducing Microsoft’s power. Not so much the case anymore. Microsoft still innovates and produces wildly profitable software, but its era as a leading innovator has passed. (ReadWriteCloud)

Today RIM, maker of the BlackBerry,an $83 billion dollar company a mere three years ago has collapsed to a mere $15 billion dollar company today. RIM’s collapse begs the question: who would want to buy it? (AllThingsD)

And Apple, which was close to liquidation in the late 1990s could use its cash hoard to buy Nokia, RIM, HTC, Motorola and RIM.

What’s the lesson here? You have to be paranoid. You have to run your business for what the marketplace determines are the opportunities. And if you’re red-hot Apple, the moment you become complacent, you’re headed down.

Mobile has arrived. Yes, smartphones and tablets were factors long before Apple sold 20 million iPads. Apple’s mobile devices comprise roughly half the total mobile traffic on the web. And of the world’s 4 billion mobile phones in use, 1.08 billion are smartphones.

At last weekend’s New Media Slam at the University of Georgia’s New Media Institute, something was clear – corporate America is beginning to fund mobile development as part of basic marketing programs.

Students are ready. All their year-end presentations at UGA revolved around mobile or Facebook apps.

Attending the presentations were executives from some of the country’s most relevant brands: AT&T, Hearst, NBC, Newell Rubbermaid, and new media professors from other universities.

The presentations focused on ways mobile can enhance brands, generate revenue and make life easier.

One used a scoring system to help students find compatible roommates. Another helped users navigate and purchase music from Athens-based bands. A third focused on how O: Oprah Magazine could target its library of content to individual subscribers.

There are three decisions a company faces in pursuing its mobile strategies.

1: Does it focus on apps or mobile websites?

Apps work on individual platforms like Apple’s iOS or Google’s Android, taking full advantage of each phone’s unique characteristics. Users download apps from stores like those from Apple, Android and Blackberry.

Apps are more versatile than mobile websites but not as universally accessible. Mobile websites work on virtually any smartphone but don’t take advantage of phone technology like accelerometers.

2: Does it offer “content snacking” or content that’s richer and more expensive?

Most content-oriented mobile sites offer a few paragraphs per page and maybe a picture. But the future will be augmented reality where mobile sites allow the user to make decisions about what action to take.

The more complex the “content serving tool”, the longer the download times, with more complicated formatting and higher cost of implementation.

3: How do you make money?

A year after the iPad first appeared and Zinio began selling magazine subscriptions for tablets, many consumers aren’t renewing. Even News Corp’s The Daily newspaper for the iPad is struggling.

This is a question everyone is still grappling with.

So, what is the future of web marketing? Judging from the end-of-year presentations at the UGA New Media Institute – if you haven’t already started thinking about how your site looks on a smartphone or the iPad, then you are behind the curve.

An interesting subtext for the day: the debate about the future of Facebook. With ongoing (and legitimate) concerns about the way Facebook manages privacy and with emerging competing platforms, time could chip away at the value of Facebook’s 600 million subscribers just as the company takes steps to go public. But that’s a topic for another day.

FOX FOCUS: Internet Provider Outages: MyFoxATLANTA.com

The emails went out to millions of consumers all weekend long from blue chip companies like Disney, Walgreens and Kroger: Epsilon, the big company they use to manage their email marketing had been hacked. Your personal data (consumer names and email addresses) is now in the hands of bad guys.

You might not realize it, but this type of hacking has been an epidemic for months. Most of the country’s large, reputable email companies have been hacked. In some cases, companies and their consumers were never alerted. Turns out, there is no law requiring that you be notified. Whoops!

You’re a careful consumer. What are you supposed to do to protect yourself?

A couple of things, actually.

First of all, if bad guys can hack the defense department’s computers, they can certainly get your data. Your first line of defense is not to give out valuable information at all.

-Keep a separate email account for non-critical use. Planning to sign up for a shopper loyalty program? Great! Use a different email account than the one you use for banking or important correspondence.

-Use different passwords for your each of your email and online accounts. Yes, it’s a hassle…but it’s about the most important step you can take.

-Don’t make “password” your password.

-When selecting passwords, use characters like !, @, &, #, © and so forth in your password string.

-Make your password at least seven characters long.

-Change your passwords the same day you change your smoke detector batteries; in other words, every six months.

-Have a home wi-fi network? Password protect it.

-Don’t even click on a link in an email asking you to update personal information. Go directly to the website you usually use and enter from there.

Here’s the thing. Even making these moves won’t protect you from the more determined crooks who want your data. But just like locking your door at home makes you safer, taking simple steps will deter casual thieves.

What’s Up Interactive creates and successfully manages and measures email campaigns for major companies everyday. We understand the importance of protecting consumer data and can provide these service for your company. What’s Up’s email technology partner, Silverpop, is an industry leader that has invested millions to enhance and strengthen the security of its email and CRM platform. Our Atlanta Daybook service which utilizes the Silverpop delivery system reaches over 7,000 thought leaders daily in north Georgia via email, Twitter, RSS and the web.